DPS International Ghana, a well-established international school with over a decade of history, wanted to increase its Ghanaian student population. The challenge was to connect with parents to drive new enrollments by going digital. Their goal was to use a digital-first approach to showcase their state-of-the-art facilities and diverse curriculum, with a focus on not just generating leads but converting them into actual walk-ins and admissions.
Scope
- Landing Page Development
- Social Media Management
- Video Content Creation
- Email & WhatsApp Marketing
- Social Paid Campaigns
- Lead Conversion & Nurturing
Solution and Results
My Approach
I developed a comprehensive digital strategy to position DPSI as a premier educational institution that offers a bright future for its students. My approach was focused on creating a personal connection with parents by highlighting the school’s unique value proposition. The process included:
- Inbound & Content Marketing: Produced a high-converting landing page and a video commercial that highlighted DPSI’s facilities and academic strengths.
- Multi-channel Nurturing:
Deployed automated email and WhatsApp campaigns with direct call follow-ups to guide parents from digital engagement to school walk-ins. - Paid Campaigns: Ran targeted social media ads to boost awareness and drive traffic to the landing page, optimizing reach during peak admission seasons.
Results
In 10 months, the school’s goals were successfully achieved, with a significant number of admission leads delivered. The campaign proved particularly effective during the admission season, maximizing both lead generation and conversion. Brand awareness among the Ghanaian population also increased, positioning DPSI Ghana as a top-tier international school.
2
Unique Reach
1.25
Low Cost Per Lead
6
Impressions
28
Email Open Rate
667
Engagement
3.50
Media Spend