The Brief

Wisconsin International University College (WIUC), a prestigious and fully-accredited university in Ghana, sought to modernize its digital presence. The challenge was to completely revamp their outdated website, making it a highly navigable, intuitive platform. The goal was to attract prospective students by integrating a seamless online payment and admissions system, providing detailed course information, and creating a go-to resource for everything a student needs to know before enrolling.

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Solution and Approach

My Solution

I engineered a high-conversion website with a user-centric design to streamline the admissions process. My solution was focused on eliminating friction for prospective students. The key components of my approach included:

  • Two-Click Philosophy: I designed the site to follow a “two-click” approach, ensuring students could find critical information and access the application panel with minimal effort.
  • Rich Content Integration: I embedded videos on each course page to enrich the content and enhance lead nurturing.
  • Integrated Systems: The new website was built with an integrated online payment and admission system, providing a seamless and secure experience for applicants.

My Approach

  • Requirement Understanding: Defining the project scope and client needs.
  • Concept & Strategy: Developing the core concept, sitemap, and wireframes.
  • Design & Development: Executing the UI/UX design, copywriting, and full-stack development.
  • Technology Stack: Utilizing WordPress, PHP, JavaScript, jQuery, Bootstrap, MySQL, and HTML5/CSS to build a robust and scalable platform.
  • Launch & Optimization: Conducting thorough testing, deployment, and integrating Google Analytics and Google Tag Manager for performance tracking.

Achievement

My work resulted in a website that not only met the client’s needs but also exceeded modern web standards. The new platform is:

  • High-Performance: Fast, responsive, and secure with SSL.
  • User-Friendly: Featuring an intuitive design, relevant calls to action, and social proof elements.
  • SEO-Friendly: Optimized for search engines and cross-browser compatibility.
  • Easy to Manage: Built on a content management system (CMS) that the university team can easily update.